Definition: This component includes the existing business relationships with potential clients / customers, with knowledge of the changing needs and opportunities in the market, how to identify and reach clients / customers, quality and speed of providing services, marketing, advertising, and sales management skills owned.
Management checking assumptions, perceptions, market trends, and determine the extent to which they believe.
Use one or more of the following marketing strategies: Use, improve - marketing materials; advertising; trade shows; direct mail; market research; public relations; etc.
Use one or more of the following sales strategy: For the sales staff - increasing sales time, increasing their number, increasing the knowledge, skills; involved sales agents, distributors; increase customers' knowledge of what was offered; etc.
Expanding our business in the segments we serve; or expand into other segments, or expand the geographic area, or change the% of our sales in the base for our existing clients, segments, or geographic region.
Determine what has happened to the competition, and then exceed them.
Evaluating new opportunities in the market - in terms of acquisitions, new products / services, collaboration with others, etc.
"Interesting" to our market - by immediately implementing a job cleaning & organizing the next highest level, and with how to manage our finances better. (This may ask for a response and make the market come to us.)
Determining what our unique strengths, and include this information in marketing and sales efforts.